To market effectively to your desired target audience, Cleansed Data is crucial.
Maintaining an effective Master Data Management (MDM) system is not an easy task.
Customer data from ERP, CRM, sales automation, marketing campaigns, online downloads and rented mail lists need to cleansed and merged into a single customer view.

We help companies meet their Master Data Management objectives without the need for huge budget on manual cleansing projects.

In the last 2 years, we've cleansed more than 1 million records of enterprise customer data for leading vendors of software, security, storage solutions and Telco.
Cleansed data fed into our clients' data mart allow their marketing teams to improve their direct marketing campaigns with better segmentation and ability to reach recipients.

Examples of 1. Standardization:

COMPANY NAME FORMAT
Format Company Names (both English and Non-English Company Type) to accurately tabulate your customers' revenue contribution.